The worth of online reviews cannot be belittled as they have numerous positives on online/ e-commerce businesses. Online reviews are proved sales drivers and good for search engine optimization (SEO), that their importance cannot be ignored. Of late studies have shown than that most customers make decisions on products or services after reading online reviews about them. So why are online reviews that important?
Importance of online reviews
New and Distinctive Content for Search Engines
Product or service reviews do help in separating the pages in search results. Search engine spiders are greatly attracted to information that is updated on a regular. This is greatly important as it makes pages more helpful to the customers, it also helps rank the page highly in the organic search rankings in search engine.
Both good and bad reviews are said to have a positive effect on your business regarding sales. A mix of bad and goods reviews always proves you are not covering up anything; this helps in showing that your positive reviews are also genuine. More reviews tend to attract more customers that may translate to more sales as long as the negative reviews don’t outweigh the positives. Too many good reviews without a bad review may raise eyebrows and may seem too suspicious.
Studies show that the number of customers who make a final decision on buying a service or product is increasing by the day. What this brings to light is that not having reviews on your products/services may lead to you losing customers who may be interested in your product or service. Online reviews greatly influence the customers on whether or not to buy a product.
Extra Marketing Boost
Online reviews play a huge role in the success of any online business in today’s market. Reviews give your products an opportunity to market themselves based on customer reviews. They also give the business an opportunity to relate to its customers and answer some of the questions that they have on their products/service.
The impact of online is growing day by day and so is its importance to buying decisions on customers. Newer ways of product/service reviewing are coming up e.g. use of videos and are becoming a common practice. User reviews have shown that they are here to stay and are a good tool for improving online businesses.